Northwestern Mutual’s Latest Integrated Campaign Celebrates Advisor-Client Relationships

The financial services company's first message under CMO Lee Hurley focuses on real stories during the pandemic

Woman and boy sitting on the ground with chalk
Northwestern Mutual's ad campaign features Ryan Jordan, an entrepreneur who was able to rehire her entire staff amid the pandemic thanks to her relationship with financial company's advisor. Northwestern Mutual

Dawne Collier, a Black OBGYN based in Illinois, had a dream of helping young women through online body positivity coaching and just as she was working toward achieving her goal, Covid-19 hit.

@monicroqueta Mónica is a breaking news reporter at Adweek.