Nostalgic Tchotchkes to Luxury Juggernaut; 40 Years of Marketing Wisdom: Monday’s First Things First

Plus, the outlook for Halloween

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris Jess Zafarris is an audience engagement editor at Adweek.