Ogilvy & Mather has added senior talent to its strategic planning ranks, including new planning chiefs in New York and the U.K.
New York head of account planning Tim Maleeny came from Publicis Groupe’s Hal Riney & Partners in San Francisco, where he was director of strategy, and U.K. planning director Rachel Hatton previously was head of planning at Bartle Bogle Hegarty in London.
At WPP Group’s Ogilvy, Hatton will lead planning across the entire Ogilvy Group in the U.K. The agency also has appointed a new U.K. CEO: Hugh Baillie, former global new business director at BBH in London. Baillie and Hatton will start in January and report to Ogilvy Group U.K chairman Paul O’Donnell.
Maleeny, who spent 12 years at Hal Riney, will manage some 40 planners in New York. He fills a vacancy left by the May exit of Jennifer Colman. Colman had worked at the agency since 2006, when she joined as a worldwide planning director on American Express.
The hires flow from Ogilvy worldwide CEO Miles Young’s broader call to elevate the discipline of planning at the network. In June, Young promoted Colin Mitchell and John Shaw to joint worldwide planning directors and Tim Broadbent to global effectiveness director.
Mitchell described Maleeny as an “interesting character” with diverse interests who has published four novels and has both an MBA and a degree in computer science.
Also in New York, Ogilvy has added two worldwide planning directors (the shop now has about a half-dozen) and a planning director, bringing that total to about 10, according to Mitchell.
The planning director is Magnus Blair, who’ll share U.S planning duties on global account Dove with Annemarie Schoepfer. Previously, Blair was a planning director at independent shop Anomaly in New York, where he worked on Umbro and brands marketed under Nestle’s joint venture with Coca-Cola.
The worldwide planning directors are Dan Ng, former head of planning at Omnicom Group’s DDB in London, and Marta La Rock, who most recently was director of brand-to-retail strategy at Omnicom’s TracyLocke in Wilton, Conn. At Ogilvy, Ng will focus on AmEx and Motorola, and La Rock on Kraft and GlaxoSmithKline.
“These individuals are exceptional talents,” Mitchell said. “Several have run their own departments before and they could have chosen to work pretty much anywhere. I’m honored that they decided to join us.”