Old Navy Donates $30 Million in Clothing to Struggling Families

The Martin Agency commissioned a massive art project to highlight the effort

Portrait of a family
Old Navy has enlisted an artist to make a mega family portrait out of 1,000 pieces of clothing. Old Navy / The Martin Agency

Old Navy has commissioned an 800-square-foot art installation made from 1,000 pieces of clothing to promote its commitment to donating $30 million worth of clothing to struggling families during the Covid-19 pandemic.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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