On the Adweek Podcast: Analyzing the Highs and Lows This Hispanic Heritage Month

Some stereotypes persist, but there has certainly been progress

Text that reads: Yeah, That
Marketers are finally starting to approach Hispanic Heritage Month in a way that addresses its diverse community. Adweek
Headshot of Nicole Ortiz

Hispanic Heritage Month falls annually between Sept. 15 and Oct. 15, offering marketers and brands an opportunity to connect with this growing segment of the population. However, many often rely on outdated stereotypes to prop up their campaigns—even the name might be ready for an upgrade.

On this week’s episode of Yeah, That’s Probably an Ad, we’re joined by Marina Filippelli, COO, Director of Client Services at Orcí, and Isaac Mizrahi, COO of Alma, to discuss where marketers are getting it right—and wrong—when marketing to their Latino consumers. Retail reporter Ann-Marie Alcántara also joined for the discussion.

Nicole Ortiz hosts this episode, which you can stream below. Want to hear more? Subscribe via Apple Podcasts or look for us on Spotify.

@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.