Headshot of Nicole Ortiz

Hispanic Heritage Month falls annually between Sept. 15 and Oct. 15, offering marketers and brands an opportunity to connect with this growing segment of the population. However, many often rely on outdated stereotypes to prop up their campaigns—even the name might be ready for an upgrade.

On this week’s episode of Yeah, That’s Probably an Ad, we’re joined by Marina Filippelli, COO, Director of Client Services at Orcí, and Isaac Mizrahi, COO of Alma, to discuss where marketers are getting it right—and wrong—when marketing to their Latino consumers. Retail reporter Ann-Marie Alcántara also joined for the discussion.

Nicole Ortiz hosts this episode, which you can stream below. Want to hear more? Subscribe via Apple Podcasts or look for us on Spotify.

Nicole Ortiz is a senior editor at Adweek.