On the Adweek Podcast: For Brands, Authenticity Is the New Black

From Lufthansa to AB InBev to Target and Chobani, big brands are going back to basics and using data

The Dream Team granted a four-legged wish at Brandweek.
The Dream Team granted a four-legged wish at Brandweek. - Credit by Sean T. Smith for Adweek
Headshot of Chris Ariens

PALM SPRINGS, Calif.—At the first Brandweek in 2018, there was a lot of talk about DTC and data. This year, the buzz was about brand purpose and authenticity.

On this episode of Yeah, That’s Probably an Ad, several Adweek staffers recap the three-day Brandweek summit held last week. Adweek’s executive editor Stephanie Paterik, tech and brands editor Josh Sternberg, retail reporter Ann-Marie Alcántara and video producer and host of the Gen ZEOs podcast Nick Gardner give their takeaways from the event.

Plus, we look back at how one brand stood out at Brandweek by assembling a Dream Team to make attendees’ wishes come true, whether that dream was a Popeyes Chicken Sandwich, a ride in a Tesla and even a dog.

You can subscribe to Yeah, That’s Probably an Ad on Apple PodcastsGoogle Play Music or Stitcher, or stream the newest episode right here.

Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
Publish date: November 11, 2019 https://dev.adweek.com/brand-marketing/on-the-adweek-podcast-for-brands-authenticity-is-the-new-black/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT