With less than a month until the Big Game, we’re well along the road to the Super Bowl, with stalwart brands like Anheuser-Busch as well as political candidates unveiling their ad plans. And fewer ads means more pressure for returning and new players to make a splash.
On this week’s episode of Yeah, That’s Probably an Ad, creative and innovation editor David Griner is joined by senior editor Nicole Ortiz, deputy brands editor Diana Pearl and emerging tech reporter Patrick Kulp to talk all things Super Bowl. Diana predicts how brands will be making more of a statement, while Patrick discusses how Adweek’s own AI-powered Twitter account @SuperBowlbot came to life—with Wix actually turning one pitch into a real spot. Plus, learn how hot topic blockchain fell a bit from grace.