On the Adweek Podcast: The Lessons of Gillette

Not everyone is throwing their razor in the toilet

Is the controversy worth it for the brand? Gillette
Headshot of Aneya Fernando

It’s not often that an ad triggers a national discussion the way Gillette’s recent spot did. The ad, which covers topics like toxic masculinity, bullying, sexual harassment and misogyny, immediately blew up on social, with some praising the spot for taking on tough issues and others deriding it as emasculating and preachy.

On this week’s episode of the Adweek podcast Yeah, That’s Probably an Ad, social editor Kimeko McCoy, community editor Nicole Ortiz,
editor at large Patrick Coffee and creative and innovation editor David Griner sat down to discuss their views on the controversial spot.

They touch on everything from the social response to Gillette’s dwindling market share to how other brands like Carl’s Jr. have successfully made this type of shift in the past.

You can stream the episode below, subscribe via Apple Podcasts or look for us on Spotify.

@aneyafernando aneya.fernando@adweek.com Aneya Fernando is digital projects manager at Adweek.
Publish date: January 23, 2019 https://dev.adweek.com/brand-marketing/on-the-adweek-podcast-the-lessons-of-gillette/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT