One of the Best Holiday Ads in Years Just Kicked Off Christmas Season

U.K. catalog retailer Argos brings a dad's dream to life

a dad and daughter sitting behind drum sets
A dad embraces his Christmas dream, but it's not one to enjoy alone. Argos
Headshot of David Griner

It’s usually hard to get excited about Christmas when you’re still two months away, and the marketing around it can be especially exasperating so early in the calendar. But here’s a worthy exception.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."