Opinion: A Critical Turning Point for Online Video Advertising

In 2010, it became overwhelmingly evident that online video sites had found the right formula for  delivering content in a way that earns and retains audiences. For example, if you look at 2010 comScore numbers, the amount of time American audiences spent watching video for the major live video publishers (Justin.tv, Ustream, Livestream, LiveVideo and Stickam) has grown 648 percent to more than 1.4 billion minutes year over year. Short- and long-form content achieved similar success; time spent watching YouTube and Hulu increased by 68 percent and 75 percent, respectively, over the same time period.

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