Panera Aims to Satisfy Changing Diner Habits With New Pizza Offering

The chain wants to be as synonymous with flatbread pizza as it is with soups and salads

panera flatbread pizza
Panera is adding flatbread pizza to its menu, an entirely new category for the chain. Panera Bread

When diners think of Panera, they usually associate the brand with its staple menu items: soups, salads, sandwiches, baked goods and coffee.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.