Pantone’s Color of the Year Is Greenery, Designed to Perk Us Up in 2017

Amid a 'tumultuous social and political environment'

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Pantone has unveiled its Color of the Year for 2017 and the cheery green shade—aptly named Greenery—is meant to help with the year ahead. 

"Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment," said Leatrice Eiseman, executive director of the Pantone Color Institute, in a statement. 

She continued: "Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose."

So far the shade, which Pantone dubs "nature's neutral," has been well-received. That wasn't the case two years ago, when it tapped Marsala as its Color of the Year for 2015 and was mocked online. 

Check out what Pantone's Color of the Year looks like below:

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.
Publish date: December 8, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT