Paper-Based Packaging Is All the Rage—but Is It Really the Most Sustainable Solution?

Experts say it's more complicated than simply choosing the right material

Pulpex Limited, Native, Seventh Generation and ThreeMain are some of the many brands looking to replace plastic in packaging, Photo Illustration: Trent Joaquin; Source: Johnnie Walker, ThreeMain, Zero Plastic, Native, Magnum

Paper-based packaging is having a moment.


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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
Emmy is a senior journalism major at The College of New Jersey with minors in Spanish and broadcast journalism. She has previously worked as editor-in-chief of her college newspaper, The Signal, as well as an intern at Tribune Publishing Company. Emmy is looking forward to contributing to Adweek as an intern working with its breaking news and audience engagement teams.
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