Peloton Appoints Dara Treseder to Lead Global Marketing

Karina Kogan has been promoted to head up global product marketing

Peloton’s centralized marketing efforts will now be organized around two key functions: global marketing, run by Dara Treseder (l.), and global product marketing, which will be overseen by Karina Kogan. Carbon, Peloton

Exercise equipment brand Peloton was once only known for its interactive stationary bikes. But, since its launch in 2013, the company has become one of the largest technology-enabled immersive fitness platforms in the world, boasting more than 2.6 million members.

@monicroqueta Mónica is a breaking news reporter at Adweek.