Brand Marketing

Pepsi and BBDO New York Rekindle Relationship 7 Years After Their Big Breakup

Marshawn Lynch plays reluctant spokesman in new ad

By Patrick Coffee

September 24, 2015

Seven years after a painful breakup, Pepsi and longtime agency BBDO New York have rekindled their relationship.

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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