Iced coffee drinkers looking for another kind of pick-me-up will soon have a new option, courtesy of Pepsi.
The soft drink brand is launching Pepsi Café, a Pepsi-coffee hybrid product, in April 2020. Pepsi Café is a combination of soda and Arabica coffee bean extract, and offers nearly double the amount of caffeine in regular Pepsi.
Sold in slim, 12-ounce aluminum cans, Pepsi Café will come in original and vanilla flavors. The original version will offer a stronger coffee flavor, while the vanilla option provides a sweeter flavor with a creamier finish.
Pepsi Café isn’t the brand’s first foray into coffee products. From 1996 to 1997, the brand test-marketed Pepsi Kona, a highly carbonated mix of coffee and Pepsi. According to vp of marketing Todd Kaplan, with Pepsi Café the company has found “the perfect balance.”
“We know that consumers today are looking for products that meet the needs of energy, indulgence and refreshment during that afternoon pick-me-up occasion,” Kaplan said in a statement. “We are confident that cola fans, iced coffee drinkers and anyone in need of an extra caffeine boost will love the unexpected flavor medley of roasted coffee infused into the refreshing, crisp flavor of Pepsi.”
Pepsi Café marks the brand’s latest experiment with unexpected products this year. The brand sampled Pepsi Nitro, a nitrogen-infused soft drink, at Super Bowl LIII.
In September, the brand released 1,100 orange bottles of Believeland Pepsi to celebrate the Cleveland Browns’ first Sunday Night Football home game in 11 years. And in November, the brand partnered with Bravo to release the limited-edition Pepsi Rosé at BravoCon, the network’s first fan convention.
Ian is an experiential marketing reporter for Adweek where he covers brand activations and experiential trends. Previously, he was an editor for BizBash where he covered events such as CES, Sundance Film Festival, NYC Pride, and C2 Montréal. Originally from Maryland, Zelaya also was a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.