Pepsi Compares Everyday Victories to the Thrill of a Touchdown in Ad Starring Odell Beckham Jr.

BBDO's #BreakOutThePepsi campaign continues

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How similar are the small joys in your life to the adrenaline-fueled highs of a post-touchdown dance by a millionaire football star? The world's No. 2 soda brand thinks the two might just be closer than you think.

Pepsi continues a season-long NFL marketing effort tonight with the second ad in its #BreakOutThePepsi campaign. The spot also features New York Giants wide receiver Odell Beckham, Jr.'s debut in his new role as soda spokesperson.

With creative by BBDO New York, the work compares the everyday victories of average Americans to the replay-worthy highlights that characterize pro football. Its running theme could be summarized as "NFL superstars: They're just like us … but not really at all."

In "Checkers," a Pepsi Zero drinker likens the brief thrill he experiences after besting a senior citizen in a board game to Beckham's famous end zone boogies.

This is the first of two ads starring Beckham; the second will air in late October. Steelers wide receiver and end zone twerking enthusiast Antonio Brown kicked off Pepsi's 2016 NFL effort with "Phone Number," which debuted last month.

Approximately one year ago, BBDO and Pepsi rekindled a previously fractured relationship with a one-off ad starring another NFL star who has become a household name: the notoriously press-averse Skittles fan Marshawn Lynch.

The Omnicom shop has since expanded its relationship with the soft drink giant, though sources tell Adweek it is not involved in the digital agency review that launched last month.

The new campaign will debut during tonight's Monday Night Football game between Beckham's Giants and the undefeated Minnesota Vikings.


Agency: BBDO New York

Client: PepsiCo

Spot: Checkers

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Lauren Connolly

Creative Director: Monty Pera

Creative Director: Don Marshall Wilhelmi

Associate Creative Art Director: Todd Rone Parker

Associate Creative Copy Director: Dan Kelly

Group Executive Producer: Julian Katz

Executive Producer: Matt Nowak

Business Manager: Paul Cisco

Senior Account Director: Ladd Martin

Account Director: Lauren Munilla

Account Executive: Cornelia Madsen

Planning Director: Chris Cummings

Engagement Planning Director: Yin Chung

Production Company: World War Seven

Director: David Shafei

Director of Photography: Bryan Newman

Executive Producer: Josh Ferrazzano

Producer: Bo Clancey

Production Supervisor: Michael Mitchell

Edit House: Fluid

Editor: John Piccolo

Assistant Editor: Evan Johnston

Executive Producer: Laura Relovsky

Senior Producer: Valerie Iorio

Flame/VFX: Chris Davis

Flame Assistant: Cliff Moller

Colorist: Stephen Picano

Audio: Mr. Bronx

Audio Engineer: Eric Hoffman

Producer: Claudia Gaspar

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.
Publish date: October 3, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT