Pepsi’s New NFL Campaign Pivots to Fan-Centric Advertising

Beverage brand partnered with the Pittsburgh Steelers to delight two superfans

Pepsi brought stadium seats right into the homes of these two Steelers superfans. Pepsi

Tim Dougherty and his son, Pat, have been going to Pittsburgh Steelers games together for nearly two decades. It’s something that Tim first experienced with his own father in the late ’60s when they attended a Steelers game in the old Pitt Stadium, and he’s been a season ticket holder since 1973. This year, of course, will be different.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.