Peroni Creates Beer-Flavored Gelato for Beer Day (and It’s Free!)

The Molson Coors-owned brand partnered with Il Laboratorio del Gelato on the creation

Peroni Gelato is available for a limited time at Il Laboratorio del Gelato in New York. Peroni

Beer is good. Gelato is good. Ergo, beer plus gelato must be even better, right?

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.