PJA Adds a Pair of CDs

Independent ad shop PJA in San Francisco has hired Ben Citron and Roger Wong as creative directors, reporting to Aaron DaSilva, vice president, cd, who oversees creative for both San Francisco and Boston. Wong comes from Razorfish in San Francisco; Citron (shown) joins from Real Branding S.F. The two new positions reflect the recent growth of PJA S.F., which within the past 12 months added new clients including Yahoo, Netgear and Trend Micro.