Play-Doh for Adults May Be the Most 2020 Product Innovation Yet

If you've ever wished it smelled like barbecue, you're in luck

Photo of Play-Doh products for adults
The brand encourages adults to “squish and sniff it like no one is watching." Play-Doh

As a decidedly unconventional holiday season approaches, 64-year-old kids modeling compound Play-Doh is launching its first-ever product specifically for adults, which will be available at retail giants Amazon and Walmart.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.