Pokémon Will Celebrate Its 20th Anniversary With an Ad on Super Bowl 50

Spot kicks off a yearlong birthday party

Headshot of Tim Nudd

In the best news my 7-year-old has heard all day, Pokémon has announced it will air a commercial on Super Bowl 50 to celebrate the brand's 20th anniversary.

Details were scant about what the commercial will entail. The Pokémon Company said only that that it will encourage fans to "Train On." That refers to the competitive gameplay aspect of Pokémon, in which the owners of Pokémon video games and trading cards are considered "trainers," preparing Pokémon creatures for battle.

It is not known how long the ad is, or when it will air on the game.

Pokémon also revealed plans for a larger #Pokemon20 campaign, in which fans will be encouraged to share their favorite Pokémon memories on Twitter, Instagram and YouTube.

On Feb. 27, which is Pokémon Day, fans can attend special anniversary events at retailers. That same day, Nintendo will make some of its best-selling Pokémon amiibo interactive figures available again—in particular, Charizard, Jigglypuff, Greninja, and Lucario.

Fans can follow Pokemon.com/20 for more. 

• For more Super Bowl 50 news, check out Adweek's Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.

@nudd Tim Nudd is a former creative editor of Adweek.