Political Conventions Are Muddled, but Candidates’ Digital Ad Spend Is Clear

Facebook, in the crosshairs of many brands, is still an effective avenue

President Trump and former Vice President Biden are spending on digital channels as usual in a very unusual year. Photo Illustration: Trent Joaquin; Source: Getty Images

By Sara Jerde

July 16, 2020

Key insight:

One consistent trend in this unusual year is how early and how much the 2020 presidential candidates are spending on advertising.

If things had gone as planned, Democratic presidential candidate Joe Biden would be in Milwaukee, Wisc. right now, preparing to accept his party’s nomination for the presidential election, and we would already know who he’s chosen as vice president.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.