Portal A Creates Branded and Original Content for the Next Generation of Digital

YouTube, Twitter and Lenovo are clients

Headshot of Katie Richards


Who Co-founders and partners (l. to r.): creative director Kai Hasson, managing partner Zach Blume and executive producer Nate Houghteling

What Content studio

Where San Francisco and Los Angeles

Portal A co-founders Nate Houghteling, Kai Hasson and Zach Blume met in first grade and made their first 30-episode digital series in 2005 during a trip to Asia. Five years later they reunited to develop "White Collar Brawlers," a series eventually adapted into a TV show on the Esquire Network. Finally, in 2010, came Portal A, named after the basketball court they played on as kids, founded with the purpose of creating branded and original content for a digital audience. "We consider ourselves a content company first. It's all entertainment built for the digital landscape," managing partner Blume explained. While the team has built an impressive client roster including Lenovo and Twitter, YouTube remains one of the studio's biggest accounts and a key part of its story. Since 2011 the team has made YouTube's hugely popular "Rewind" videos—last year's reached more than 100 million views—as well as the popular "SnoopaVision" April Fool's video starring Snoop Dogg promoting 360 videos for YouTube.

This story first appeared in the September 12, 2016 issue of Adweek magazine.

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@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
Publish date: September 12, 2016 https://dev.adweek.com/brand-marketing/portal-creates-branded-and-original-content-next-generation-digital-173318/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT