Portrait: Mutt Industries

Proving size isn't everything, these former W+K execs have built a diverse client list since striking out on their own


Who (l. to r.) Partners Scott Cromer, Steve Luker, Mike McCommon

What Full-service creative agency

Where Portland, Ore.

The founders of Mutt Industries came from a long line of well-known agencies like Wieden + Kennedy and Goodby, Silverstein & Partners, but they didn’t want to rest on their pedigrees. They wanted to create an agency that, while independent and scrappy, could also work well with other shops. The result has been projects like the integrated campaign they did for knife maker Gerber Legendary Blades, where they armed the survivors in AMC’s The Walking Dead against zombie attacks, as well as assignments for blue-chip clients like Ford and Gap through those clients’ AORs.

Photo by: Chris Mueller

Publish date: February 23, 2012 https://dev.adweek.com/brand-marketing/portrait-mutt-industries-138378/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT