Prime Day 2020 Expected to Generate Black Friday-Like Spend

Estimate is on par with the day after Thanksgiving in 2018

The Prime Day forecast is about $1 billion shy of the biggest Black Friday on record. Amazon

In its Prime Day forecast, eMarketer projects Amazon will sell $9.9 billion in goods worldwide—including nearly $6.2 billion in the U.S., which is just about as much as consumers spent on Black Friday 2018.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.