Private Label Wins Legal Victory Over National Brand

Private label won over national brand in court this week as a jury ruled against Mead Johnson’s claims that a private label competitor’s infant formula was less nutritious than its Enfamil LIPIL Infant Formula. PBM Products, LLC, the makers of store brand infant formulas, had filed a lawsuit in April of this year, claiming that Mead Johnson had engaged in false and misleading campaigns against its store brand products, which are sold at Walmart, Target and Krogers, among others.

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