Project Adds Another Agency, Wondersauce, to Its Network

Joins Argonaut, Partners + Napier and School, among others

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Independent global network Project has acquired a new agency, Wondersauce. The New York-based agency will round out the group's agency roster to 14 total shops.

"We launched the company with the vision that we could create an awesome services company that was all about great customer service for our clients and making partnerships feel special," John Sampogna, founder and managing director for Wondersauce, said.

Wondersauce, which opened its doors in 2011, currently works with clients including DKNY, Google and Carlson Rezidor Hotel Group. The idea will be that the current Project agencies can add to the work Wondersauce is already doing for its clients and other clients within the network can benefit form Wondersauce's skill set. 

"We can't wait to introduce these guys to many of our existing clients because our clients have been hungry for the things they've been doing for so long. They have a great client roster that some of our agencies can add value to as well," Brian Martin, svp, marketing and communications for Project Worldwide, said.

As it sits now, the agency is just under 100 employees, and with the acquisition plans to continue a steady growth under Project (which recently changed its name from Project Worldwide).

Over the years, the network has built four agencies from scratch, including Argonaut, Shoptology, School and Junior, and counts Partners + Napier along with Pitch as other agencies in its network. Within each of the 13 existing agencies, Martin says there are digital capabilities available for clients, "however in none of them do we have a robust ecommerce capability that allows us to look at a client's method of connecting in the marketplace digitally and improving that significantly much less attaching strategic campaign programming," he said.

With Wondersauce in the mix, the network will be able to further grow those digital and ecommerce capabilities for all of its clients. 

@ktjrichards Katie Richards is a staff writer for Adweek.