Projects Lead Orc’ To L.A. Cellular’s Hispanic Account

Having completed projects for L.A. Cellular since last fall, La Agencia de Orc’ was recently named agency of record on the cellular phone company’s Hispanic account.
The Los Angeles shop’s latest effort is a radio campaign supporting L.A. Cellular’s prepaid phone cards. The ads are airing on local Spanish language stations. In addition, the agency completed a 30-second TV spot, titled “In Love,” for American Honda Motor Co. The spot is airing on Univision during the network’s World Cup coverage.
–Angela Dawso

Publish date: June 29, 1998 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT