Publicis Groupe has acquired a 100 percent stake in Rokkan, the holding company and agency announced today. Financial terms of the deal were not disclosed.
The purchase adds another digital shop—and its 70 staffers—to Publicis's roster, which already includes larger digital agencies like Digitas, Razorfish and Rosetta.
Rokkan, based in New York, was launched in 2000, and works for clients including JetBlue, Sharp and game publisher Bethesda Softworks. CEO John Noe, chief experience officer Chung Ng and chief creative officer Charles Bae—all co-founders—will continue to lead the shop.
The holding company has been on something of a shopping spree this month. Earlier in December it announced its acquisition of fashion and luxury agency AR New York, now part of a new global luxury offering, and U.K. social and experiential agency Outside Line, which will be integrated into Saatchi & Saatchi. Rokkan will remain autonomous, the holding company said.
Publicis estimated that almost 50 percent of its U.S. revenue comes from digital work.