Publicis Casts Graham for Garnier

LOS ANGELES Heather Graham turns heads in a national Garnier campaign for 100% Color breaking on Monday.

The television and print effort via Publicis in New York marks the first time the brand has used a celebrity in its advertising.

In the TV commercial, Graham enters a chic Los Angeles restaurant as guests and a waiter stare in amazement as she describes the “new pure quality” of color she gets from the product.

Campaign spending was not disclosed. Garnier spent about $20 million advertising the brand in 2004, per Nielsen Monitor-Plus.