Publicis Groupe Snaps Up In-Sync

Publicis Groupe said it has acquired In-Sync, a 75-person healthcare communications firm in Toronto.
 
The company becomes part of Publicis Healthcare Communications Group. President and founder Janet Winkler will continue to run the unit, reporting to Sam Welch, COO of PHCG N.A.
 
For Publicis, adding the firm strengthens its biopharma practice, while In-Sync gains the reach and scope of working under the umbrella of a global agency organization.
 
Financial terms of the deal were not disclosed.
 
Publicis had been on a global buying spree for several years, shoring up virtually all facets of its global operations. Its highest-profile recent score was the $500 million-plus acquisition of i-shop Razorfish from Microsoft last year.

The Paris-based holding company has slowed its pace, but now appears to be back in a buying mode. In addition to In-Sync, the company acquired a minority interest in Brazilian ad shop Taterka a week ago.


@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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