Punching Their Lights Out: TapouT Takes Center Stage

Brand: TapouT
Headquarters: Grand Terrace, Calif.
Product: Collection of apparel, accessories and gear for mixed martial arts enthusiasts. Prices range from $12 for a wallet to $200 for a jacket
Launch date: 1997
Sales: 2006: $12 million; 2007: $22.5 million; 2008: $100 million (projected); 2009: $225 million (projected)
Target demo: 18-34-year-old men, but steadily expanding its reach among women
Competition: None. Hitman Fight Gear, another MMA apparel and equipment brand, is also owned by TapOut.
Distribution: More than 20,000 stores worldwide, including Champ’s, Tilly’s and Hibbett Sporting Goods