Pyer Moss Was Authentically Built Around These 3 Pieces

Kerby Jean-Raymond includes his personality and priorities in the brand

Model wearing pyer moss clothing
Pyer Moss’ public perception isn’t the result of some brand bible with a mission statement full of buzzwords. Pyer Moss

Branding is an extension of storytelling. An integral yet common communicative experience, storytelling accounts for roughly 65% of all human conversation. It’s how we pass down societal norms and spread innovation through generations and across cultural lines. The challenge for most brands is to communicate sincere social awareness, often regarding issues of no direct association.

Dev T. Smith is a content strategist combining skills across editorial direction, social media strategy and user experience.