Questions That Can Help Brands Refocus Their Content Strategies

Budget needs to be redistributed, and priorities need to change

Brands aren't prioritizing the right aspects of their content. Getty Images

Marketers have long imagined their buyer journeys in the shape of a funnel, one that starts at the top with awareness, narrows through the phases of engagement and influence and ultimately culminates in a purchase. As familiar as this imagery has become in our industry, there’s one big problem with it: Almost every brand’s marketing funnel today is broken in half.

@JustinCie Justin Choi is the founder and CEO of Nativo.