Quirky Dr. Bronner’s Throws Its Brand (and Money) Behind Legalizing Psychedelic Drugs

Say what you want about 'shrooms and ecstasy, studies show they can treat mental illnesses

Known for tiny type and big ideas, Dr. Bronner's labels now feature "Heal Soul!"—a call to action for psychedelics. Courtesy of Dr. Bronner's

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.