MDC Partners shop Redscout in New York has tapped industry veterans Peter Nicholson and Nicholas Johnson as chief creative officer and president, respectively.
Fifty-person Redscout has mainly provided marketing strategy and design expertise, but the agency characterized these hires as the first steps toward offering broader creative services for consumer brands.
Nicholson (pictured) is a former CCO at Deutsch, where he worked on key accounts like Tylenol and helped the shop win USAA and PNC Bank. He split with Deutsch last October. Other career stops include JWT, Leagas Delaney and Goodby, Silverstein & Partners. His brand experience encompasses Adidas, BMW, Polaroid, H-P and TiVo, among others.
Creative service had been run by managing director, design strategy Daniel Schwartz and cd Marc Woollard, who will continue to lead the design innovation practice.
Johnson fills a post that had been open at the shop for several years, and he is now tasked with managing Redscout operations in New York and San Francisco. Johnson spent the past eight years at Venables Bell & Partners as associate partner and managing director. Earlier, he held account management posts at GSD&M, Zimmerman and Bernstein-Rein.
Both execs report to Redscout CEO and founder Jonah Disend, who said: “Clients are looking for partners today that truly understand every facet of their brand and business from the inside out … There could not be two better people than Peter and Nick to lead the charge.”
Redscout has handled assignments for big-name brands such as Activision, Del Monte, Diageo, Domino’s, Hyatt and PepsiCo.