Reed Elsevier Units Tap Amp

Amp Agency of Boston said it has added media chores for the U.S. Legal Markets unit of LexisNexis and the Netter Anatomy brand of Elsevier (both owned by Reed Elsevier.)

The shop was selected following a review. The assignment covers traditional and digital strategy, planning and buying. Mediaedge:cia had worked on the assignments before parting with the client late last year.

Work cuts across both digital and traditional media outlets focused on the business/legal market and science/health professionals for more than 25 products under the two divisions (specific media planning/buy for each product).

For Netter, Amp will also handle creative duties. 

Work under both divisions begins breaking this month.

The budget is estimated in the low-seven-figure range.

Karen Macumber, the agency’s svp, media, said: “Both are prestigious companies with impressive service offerings. We look forward to raising the brand profiles and extending the scope of these companies with a fresh media strategy.”

Amp’s other clients include Maybelline, U.S. Cellular and Genzyme.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
Publish date: April 5, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT