REI’s Built-In Community Helped the Brand Survive the Covid-19 Crisis—and Become Carbon Neutral

A long history of environmental activism exemplifies purpose-driven marketing

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After achieving its goal of becoming carbon neutral by this year, REI now aims to halve its carbon footprint by 2030. REI
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@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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