REI’s Built-In Community Helped the Brand Survive the Covid-19 Crisis—and Become Carbon Neutral

A long history of environmental activism exemplifies purpose-driven marketing

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After achieving its goal of becoming carbon neutral by this year, REI now aims to halve its carbon footprint by 2030. REI
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Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register

@RichCollings Richard Collings is a retail reporter at Adweek.