Reyka Vodka Wants Fans to Get Creative With Their Quarantine Beards

A new campaign supports bartenders impacted by Covid-19

Reyka Vodka's mascot Frikki demonstrates a proper Viking beard. Reyka Vodka

April 20, 2020

Key insight:

Reyka joins a growing list of brands using virtual events and competitions to raise money for a good cause.

Let’s be real: There’s less incentive to shave your face regularly when you’re quarantined at home during a pandemic. And Reyka Vodka wants people to know that’s OK. In fact, the brand is encouraging consumers to keep up their new isolation looks as part of its new social media campaign.

Ian Zelaya

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.