R/GA Wins MasterCard

NEW YORK R/GA has won digital marketing duties for MasterCard, according to sources.
MasterCard has selected the Interpublic Group shop to replace sibling MRM Worldwide, part of McCann WorldGroup, for much of the work, although MRM stands to retain the business in Europe, sources said.
The account marks another major win for R/GA, coming on the heels of Taco Bell in August and Walmart in March.

Revenue for the MasterCard account is unknown and the companies are still negotiating the contract, per sources.
Sources said the win could mean R/GA will expand globally. Most of the company is still located at its New York hub, with smaller offices in San Francisco and London.
R/GA has not done much work with clients in financial services since losing the Bank of America account along with the rest of IPG to Omnicom Group in 2005. It has since handled project work for various financial companies, including Goldman Sachs.
The win caps a review MasterCard began in July. The assessment came about following an internal audit of the company’s digital providers and was designed to consolidate the business at fewer shops, according to a source. MasterCard had worked with some 70 digital agencies.
The loss is a blow to McCann WorldGroup; McCann Erickson handles ad duties in most markets including the U.S., and Universal McCann is responsible for media duties abroad. Omnicom’s GSD&M Idea City in Austin, Texas, has U.S. media duties. Those parts of the business were not in play.
R/GA declined comment. A rep for the client was unavailable.

Publish date: October 12, 2009 https://dev.adweek.com/brand-marketing/rga-wins-mastercard-100601/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT