Salesforce Marketing Cloud Goes Live With Google Analytics 360 Integrations

Launch trains expertise of partners to better grasp customer journeys

The new integrations are designed to enable companies to better understand their customers and make insight-based marketing decisions. Salesforce
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After six months in partnership with Google in an effort to improve marketing effectiveness via an alliance of their respective platforms and strengths, Salesforce Marketing Cloud went live with its first Google Analytics 360 integrations today.

@jcoopernyc James Cooper is editorial director of Adweek.