Samsung Electronics America’s chief marketing officer, Marc Mathieu, is leaving the brand after nearly four years.
“Marc has left Samsung Electronics America to pursue opportunities outside of the company. Marc was a valued leader who made significant contributions during his tenure at Samsung. We thank him for his time and efforts and wish him the best in his future endeavors,” a spokesperson for the brand said in a statement.
Mathieu later confirmed the news.
“I am moving on to the next chapter in my career. Samsung has truly unlocked the power of technology for me and taught me how it can enhance peoples’ daily lives and the greater good of humanity. I have been privileged to lead a talented team of marketers, which has led to incredible brand growth during my tenure at the company,” he said in an emailed statement.
Mathieu is credited with helping Samsung pull itself out the 2017 PR nightmare when Galaxy Note 7 smartphones phone batteries exploded and the phones were spontaneously catching fire. He went on to help the brand successfully launch the Galaxy S8 and S8+ with an ambitious marketing campaign created in partnership with R/GA, Turner Duckworth, Leo Burnett and Wieden + Kennedy.
“There are certain things we probably wouldn’t have done over the last three to four months if we didn’t have the bump in the road last year. It forces you to develop a new muscle and to react in a way where on one hand, you need to rebuild confidence, but you also need to be very humble, very human,” Mathieu told Adweek when the brand was preparing to launch its campaign for the Galaxy S8 and S8+.
Adweek named Mathieu one of most tech-savvy CMOs in 2018, largely for his efforts in reviving the brand post-Galaxy Note 7 fiasco. In 2016, Samsung was named the Cannes Lions Marketer of the Year after walking away with 27 awards in 2015 for several campaigns, including the Samsung Safety Truck.
Prior to Samsung, Mathieu spent 13 years at Danone followed by 12 years at Coca-Cola and a four-year stint as svp of marketing at Unilever.