Screenvision, Malco Cut Ad Deal

Screenvision announced Wednesday (Oct. 7) it had signed a new long-term deal to sell on-screen advertising for Malco Theatres, which has partnered with Screenvision for the past seven years.

As part of the agreement, Screenvision also has the rights to sell in-lobby screens and promotions across Malco’s 31 theatres in Arkansas, Kentucky, Missouri, Mississippi and Tennessee.

Screenvision’s ad network reaches 15,366 screens. Its digital screen network covers more than 7,700 screens.

Publish date: October 7, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT