See Google Pixel’s Lovely Tribute to Prince, and Other Big Grammy Ads You May Have Missed

Including Target's 'It Takes Two' remake, and Lincoln's special amp

Headshot of Tim Nudd

Coming a week after the Super Bowl, the Grammy Awards are also something of an advertising showcase, if a less expansive (and expensive) one. Sunday’s telecast featured some previously released ads from major marketers—notably, Adidas. But it also had some cool new commercials, too.

Check out some of the high-profile spots from Grammys night below.


Pixel – Tributes by you, Phone by Google

Google’s lovely tribute to Prince, featuring a medley of covers of his song Nothing Compares 2 U (made famous, of course, by Sinead O’Connor in 1990), aired during the Grammy’s broadcast right after the Prince tribute.

Agency: Droga5.


Target – Carly Rae Jepsen & Lil Yachty – It Takes Two

Target made a splash during last year’s Grammy Awards by airing a four-minute live music video with Gwen Stefani. This year’s project wasn’t quite as ambitious, but was plenty of fun—a three-minute music video with Carly Rae Jepsen and Lil Yachty doing their own version of the ’80s hit “It Takes Two” (originally recorded by Rob Base & DJ E-Z Rock). Roman Coppola directed the video, which was choreographed by Mandy Moore.

Agency: Mother.


Lincoln – Cord

The automaker teamed with Gary Clark Jr. for its Grammys campaign, and it was a lot more than just a TV commercial. The brand worked with Revel and amplifier builder Ben Fargen to create a one-of-a-kind amp. It features design elements from the 2017 Continental, from the grille and wood details to perforated leather, precision dials and back-lit LED Lincoln logo. The amp also has 12 Revel speakers, the same found in many Lincoln vehicles. See the “Cord” spot, and a documentary about the amp, below.

Agency: Hudson Rouge


Nike – Equality

We knew this spot was coming, and it packed quite a punch.

Agency: Wieden + Kennedy.

@nudd Tim Nudd is a former creative editor of Adweek.