Shinesty’s Email Marketing Aims to Entertain With Irreverent Content
CMO Jens Nicolaysen said the party apparel brand finds inbox success by not seeking to please everyone
The brand specializes in splashy suits and boxers (with occasional help from Bob Ross).
Shinesty
When you visit the homepage of Shinesty, an ecommerce brand that sells cheeky, often in-your-face party apparel, the first pop-up asking you to subscribe reads: “Emails suck. Ours don’t.”
