Sick of the ‘Dun Dun’ Sound That Plays Before Netflix Shows? You’re Not Alone
A new study analyzes consumer responses to brand logos and sounds
While garnering some of the highest positive associations from consumers, Netflix's sonic logo hurt its overall appeal.
Netflix
A brand is made up of countless different pieces—including everything from the product itself to its personality and presence, level of seriousness or playfulness, appearance, feel and sound.
