Starcom MediaVest Group and Microsoft will co-host TED@Cannes at this year’s Cannes International Advertising Festival, the first ad industry-sponsored Technology, Entertainment, Design (TED) event, the companies have confirmed. The invitation-only event will be held at the Microsoft Pavilion on Monday, June 21, during festival week.
The event is only the second installment of the “TED@” series. The first was TED@State in 2009, sponsored by the Global Partnership Initiative, a government program launched by U.S. Secretary of State Hillary Rodham Clinton.
TED@Cannes participants will include author Nicholas Christakis, graphic designer Stefan Sagmeister and Foursquare founder Naveen Selvadurai. Other scheduled speakers include game designer Jane McGonigal and social media analyst Clay Shirky.
“Social media’s multiplier effect in our digital-enabled world provides unprecedented opportunities to create human experiences in real time,” said Laura Desmond, global CEO of SMG.
Topics to be explored and debated include: how ideas spread; what it means to be “local” as the world gets smaller and more connected; gaming; the concept of beauty in a globalized world; and what media will look like in 10 years.
“Innovation and continuously pushing the boundaries of ‘what has been done before’ are core to Microsoft’s DNA,” said Darren Huston, corporate vp, consumer and online, Microsoft. “The future beckons with new ideas and solutions that will both change and challenge how we connect with each other and how we communicate in an ecosystem that has moved from mass to communities and passive one-way exposures to one defined by active, multi-dimensional conversations.”
The program will also feature music and video interludes, and will be moderated by TED executive producer June Cohen. “We’ve curated a dynamic program of provocative thinkers and doers that will illuminate the profound forces in media and technology that are quietly, aggressively shaping our world, Cohen said.”
The Microsoft-SMG effort is the latest in a series of joint efforts between the two companies. Last year at Cannes Microsoft and SMG parent Publicis announced a wide-ranging strategic partnership that spans content development, performance and audience.