Snapchat Expands Voter Registration and Education Features

The app's new Minis feature and guides are all part of get out the vote push ahead of November

Snapchat is making it easier to get users to register to vote. Kacy Burdette/Snap

August 6, 2020

Key insight:

In the U.S. Snapchat claims to reach 75% of 13-34 year olds, surpassing both Instagram and Facebook.

With less than three months until the general election in the U.S., Snapchat is once again encouraging its young user base to register to vote.

Rachel Winicov

Rachel Winicov is an intern with Adweek for the summer of 2020 focusing on digital media, ad tech and social media. She is a rising senior at the University of Pennsylvania, where she studies classics. Rachel is from Philadelphia, Pa.