Sour Patch Kids Opens First-Ever Interactive Candy Shop in New York

The candy brand is partnering with retailer IT'SUGAR to operate the store

a sour patch kids candy shop
The colorful store is an interactive experience for the sour candy fans. Sour Patch Kids

Amid the novel coronavirus pandemic, the New York retail landscape isn’t seeing many new store openings. But thanks to Sour Patch Kids, there’s a new business on the block.

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.